Faraday
AI Assistant

Ensure AI Safety and Responsibly with Faraday's Powerful Tools
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About Faraday
The Faraday Identity Graph is a state-of-the-art database containing detailed information on over 240 million adult consumers across the United States. With more than 1,500 vivid attributes per individual, it offers unparalleled insight into consumer behaviors, preferences, and demographics. By combining this comprehensive data with advanced identity resolution capabilities, Faraday allows businesses to make accurate forecasts and understand the likelihood of various consumer actions, such as buying, spending, and conversion. For companies, the Faraday Identity Graph offers significant value by eliminating the need for expensive data licensing deals and enabling immediate behavioral predictions. This built-in data richness helps businesses skip the cumbersome process of gathering disparate data sources and instead focus directly on strategic decision-making. From predicting customer behavior to targeting marketing efforts more effectively, Faraday empowers businesses to act swiftly based on reliable data. Moreover, with specific attributes like social media activity, offline and online purchase behavior, home equity details, and even architectural styles of properties, the Faraday Identity Graph ensures a granular understanding of the consumer landscape. This level of detail helps businesses craft personalized customer experiences, enhance targeting accuracy, and ultimately drive higher conversion rates. Faraday’s solution transforms data into actionable insights, offering a robust tool for any business looking to harness the power of predictive analytics.
Key Features
- Algorithmic Bias Detection
- Bias Management
- AI Explainability
- Built-in Consumer Data
- Automated Feature Engineering
- Fair and Transparent AI
- Comprehensive Data Insights
- 1,500+ Consumer Attributes
- Cold-start Problem Mitigation
- Multiple Bias Mitigation Options